A possible voice from the future: “You HAVE to go see Saw XIII! It was SO AWESOME! The best one since Saw VIII!” Nothing is more powerful than a referral. In the business world we call them testimonials. Testimonials are the best advertising you can get, because they are authentic…
This is an actual Facebook group: No one really wants to believe this, but when it comes to business communication, people do judge your company by the way you communicate and the mistakes you make in your writing. The only way to avoid this is to have someone in your…
Think of a press release as exciting, breaking news about your company, product or service. Pick up any newspaper and read a couple stories–I suggest browsing well-written newspapers online such as the New York Times or even Vanity Fair magazine–and you’ll get an idea of how a story is structured….