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Don’t underestimate the power of comedy

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I love Stephen Colbert. If I wasn’t in a wonderful relationship, and if Stephen was a little more physically hot (instead of merely intellectually devastating) I’d absolutely cyberstalk him.

Stephen Colbert has a huge following

  • Twitter followers: 2,197,990
  • Facebook Page: 1,803,942
  • Online votes in 2006 to have a Hungarian bridge names after him: 17,231,724

This following doesn’t need much prompting—sometimes none—to take his awesome antics to the next level.

Case in point: Jon Kyl. If you don’t know the story, Jon Kyl is a U.S. politician who made a sweeping statement that 90% of what Planned Parenthood does is abortion. The actual figure is 3%. Mr. Kyl’s office released a statement the following day that his remark was “not intended to be a factual statement.”

Hello?

Not surprisingly, Mr. Colbert went to town with this. As quick as possible (because # remarks are not archived on Twitter) visit Twitter and search for #NotIntendedToBeAFactualStatement.

The evening Stephen Colbert’s cutting segment aired, he began tweeting wickedly funny items with that hashtag. His fans followed suit, which got to a measurable onslaught—46.7 new posts PER MINUTE. He showed a screen capture of this stat. I tried to find it in video of the episode, without any luck.

All this to say…once in a while, have some fun with social media. Let your personality shine through. But maybe don’t say someone likes to throw babies at people. Unless you use the correct hashtag.

Poor Jon Kyle...sort of.


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