Lodestar Collaboration

Yearly Archives : 2011

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Typos make me smile. This one made me jump back and shout “En garde!”

I write, produce and manage more e-newsletters than I realized. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] These days, third party suppliers make creating hot-looking e-newsletters easy. I use MailChimp (mailchimp.com, @mailchimp) which…

When you’re preparing a piece, written or otherwise, you should get in touch with someone who is an expert on the topic you’re covering. For example, in my review of Portal 2, an addictive computer/PS3/Xbox game, I interviewed my 18-year-old-daughter Taylor. Oh, and somehow a cat made it’s way into…

I am very much an amateur photographer, and I love the chance blogging gives me to develop my skills in this area on behalf of my clients. Which means sometimes I get it wrong. Check out this London Drugs blog article to see my latest lessons learned. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″…

I consider myself a social reporter for a local non-profit where I live. I attend events, take photos, make notes, interview people here and there and then produce content. This content is usually a newsletter article with a few photos, but to support the title “social reporter,” I’ve also supplied…

As an arts student, numbers aren’t my strength. Science in general can mystify me. Once, many years ago, I listened to the Stephen Hawking book “A Brief Moment in Time” during my regular 45-minute-each-way commute. I kept a grasp on each listening session for about 10 minutes. Then the concepts…

An article on MarketingProfs says “marketing spend on mobile display ads and search will surpass $1 billion on 2011.” This is not surprising, giving stats on mobile usage. Mobi-thinking.com reports that mobile Internet usage “is expected to double” by 2014 (500 million to 1 billion.) This could be a conservative…

I love Stephen Colbert. If I wasn’t in a wonderful relationship, and if Stephen was a little more physically hot (instead of merely intellectually devastating) I’d absolutely cyberstalk him. Stephen Colbert has a huge following Twitter followers: 2,197,990 Facebook Page: 1,803,942 Online votes in 2006 to have a Hungarian bridge…

People relate to emotion. In times of great emotion, physical attributes of whatever caused it are usually imprinted in your memory—music, smells, the location and what you were doing. For example, I can remember some details about first dances and new jobs, but I have a photographic memory of the…

Listening to the radio quite a few years ago, I heard someone quote David Lee Roth about leaving Van Halen. Reportedly, DLR said “I never knew how big the mountain was until I was driving away from it.” That’s pretty humble, considering the source. So here I am, just heading…