Think of your headline as an ad for your ad. Stats show that headlines are five times more likely to be read than the rest of your ad. Some simple tips for reader-friendly ads are

1. Keep it brief–one line only
2. Make an interesting promise–but only if you can legitimately deliver on it in the rest of your ad
3. Make sure it addresses your target audience in some way

These starter tips should set you on the “write” path

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