It’s not just about the words, it’s about the idea. Great writing motivates in some way. Here’s an excellent example of taking pretty basic copy and creating something that literally moves people towards your brand. Does your copy do this? Nala
Think of your headline as an ad for your ad. Stats show that headlines are five times more likely to be read than the rest of your ad. Some simple tips for reader-friendly ads are Keep it brief–one line only Make an interesting promise–but only if you can legitimately deliver…